In 2020, Tata adopted Kiri, a rescue toy poodle mix who objected to anything around his neck. So Tata drew a lighter, prettier tag, and Brown & Butter was born. Then it outgrew one dog. Pets turned out to be how people find each other, and everyone, pet owner or not, wants a reason to smile.
So we kept creating, for dogs, for cats, and for the humans who love them.
Tata, the one who draws it. Indonesia
Every pet, charm and pattern starts with her hand-drawing, and she makes sure it gets made properly.
Jessica, the one who plans it. Singapore
Strategy, partners, suppliers and the numbers behind the next idea.
Kiri and Toby, the ones who supervise.
Founders' dogs. Unofficial quality controller, regular in our content, paid in snacks.
For pets. Tags, charms and accessories with real personality.
For their people. Totes, socks and little things that match your pet.
For the pet-free but pet-obsessed. The friend who watches dog videos on the train and has no dog. We see you, and we made something for you.
Matching sets. Dog and human, cat and human, because twinning is a love language.
Brown & Butter's journey is a testament to the universal language of love for our pets. What began as a single solution for a newly adopted dog has blossomed into a full-fledged brand, resonating with pet owners' everywhere. Tata's flair for creative direction and playfulness is now a hallmark trait of our brand, echoing through our expanded range of pet tags - complete with customisable engraving to make each one as everlasting as the bond it signifies.
Charming, literally and figuratively, our collection has grown to include a variety of pet charms that lend a distinctive flair to any pet accessory. Each charm is a statement piece, celebrating the individuality and style of our beloved companions.
The appeal of Brown & Butter has leaped beyond its birthplace to grace other countries in Southeast Asia, such as Singapore, Malaysia, and Indonesia. Our online store, a melting pot of pet adoration, welcomes customers from across Southeast Asia, Australia, the United States, and Europe, connecting pet enthusiasts from all corners with our charming creations.
We're nothing alike on paper. One of us thinks in lines and colour, the other in plans and spreadsheets. What we share is a belief that pets bring people together, and that B&B belongs to the community that gives, collects and wears it. Every gift we make is our way of saying thank you.
